Youth Verified®

Wickes partners with Youth Group to work towards becoming Youth Verified®

Wickes, the UK’s Home Improvement retailer with 8200 employees, has partnered with Youth Group to work towards becoming Youth Verified®, the UK's largest youth verification network, powered by youth group.

Youth Group (which is the UK's largest community of young people) has approved Wickes to start the process towards becoming a Youth Verified® organisation.


What is Youth Verified®?

Youth Verified® is the UK's largest youth verification network, powered by youth group. It's a verification status and process developed by Youth Group with the support of one of the largest endorsed consultancy companies in the world alongside over 2,000 young people.

Youth Verified® was created to breakdown and understand how 'youth-first' an organisation truly is when it comes to the wants, needs and challenges of young people in the UK.

Over 300 companies have successfully become Youth Verified® with Youth Group and now Wickes joins the list of working towards Youth Verified®.

They will undertake the THRIVE formula that has been developed which is the underlining science behind what makes Youth Verified® work.


Learn more about Youth Verified® here

Who are Wickes?


Wickes, is a leading UK retailer with over 230 home improvement stores across the country.

Wickes operates around a deeply held set of values called  'Winning Behaviours' and is focused on creating excellent customer experiences to deliver its purpose, which is simply 'to help the nation feel house proud'.   Wickes prides itself on creating a workplace culture where everyone can feel at home and was recognised in the Financial Times Global Diversity Leaders 2022 survey, ranking as the No. 2 UK retailer for D&I.

Wickes has decided to work towards becoming Youth Verified® because they understand the importance of young people in today's world and want to create a meaningful, inclusive and youth-first place for young people to work, learn and thrive.

What will Youth Verified® bring to Wickes?


Once Wickes has completed the rigorous and in-depth Youth Verified® process, they will successfully become and be announced as Youth Verified® to our 1.7million youth community and corporate partners.


Youth verification builds trust contracts with young people as currently trust is not being seen with employers in the eyes of youth today.

Young people actively looking for opportunity in our community will then be granted access to Wickes for jobs, programmes, bootcamps, events and everything else that Wickes offers young people.

On average, our Youth Verified® partners see a 120% increase in applications from young people aged 18-30, once they have successfully become Youth Verified®.


Hear from the brand champions supporting Youth Verified®


Sonia Astill, Chief People Officer at Wickes:

We are delighted to be partnering with the Youth Group to become a Youth Verified business.  At Wickes we have so much to offer young people who are looking to enter the workplace and build a fantastic career via youth verification.  We are incredibly proud of our special culture, where everyone is made to feel at home and our Early Careers programme provides training and expert support to help people gain important work and life skills.   Becoming a Youth Verified employer will give us invaluable access to their network of 1.7mn young people and means that we can learn from the insights and experience of these young people, as well as sharing the job and development opportunities that we have to offer.


Leon Marseglia, Chief Operating Officer at Youth Group:

I am extremely excited that we have partnered with the fantastic team at Wickes to have Wickes become a youth Verified® brand. When an organisation like Wickes pledges to support young people through youth verification in a meaningful way, it showcases their drive and eagerness to understand their strengths but also the enhancements needed that enable an even greater experience for young people entering the business. One of my first jobs was in retail, and I know the importance retail plays for young people's growth and EQ.