Blue Square partners with The Youth Group to work towards becoming Youth Verified®

Blue Square which is a retail business with 300+ employees has partnered with the tech for good company The Youth Group to work towards becoming Youth Verified®.

Youth Verified®

The Youth Group (which is the UK's largest community of young people) has approved Blue Square to start the process towards becoming a Youth Verified® organisation.

What is Youth Verified®?

Youth Verified® is a verification status and process developed by The Youth Group with the support of one of the largest endorsed consultancy companies in the world alongside over 2,000 young people.

Youth Verified® was created to breakdown and understand how 'youth-first' an organisation truly is when it comes to the wants, needs and challenges of young people in the UK.

Over 300 companies have successfully become Youth Verified® with The Youth Group and now Blue Square joins the list of working towards Youth Verified®.

They will undertake the THRIVE formula that has been developed which is the underlining science behind what makes Youth Verified® work.

Learn more about Youth Verified® here


Who are Blue Square?

Blue Square are a leading organisation in the retail industry.

They decided to work towards becoming Youth Verified® because they understand the importance of young people in today's world and want to create a meaningful, inclusive and youth-first place for young people to work, learn and thrive.

What will Youth Verified® bring to Blue Square?

Blue Square has completed the rigorous and in-depth Youth Verified® process, they will successfully become and be announced as Youth Verified® to our 1.7million youth community and corporate partners.

This builds trust contracts with young people as currently trust is not being seen with employers in the eyes of youth today.

Young people actively looking for opportunity in our community will then granted access to Blue Square for jobs, programmes, bootcamps, events and everything else that Blue Square offers young people.

On average, our Youth Verified® partners see a 120% increase in applications from young people aged 18-30, once they have successfully become Youth Verified®.


Hear from the brand champions supporting Youth Verified®

Natasha Rose, Head of HR at Blue Square:

We’re very excited and proud to partner with The Youth Group on the journey to becoming Youth Verified. Blue Square Group is a business that revolves around its people, their ideas, their passion and giving them the opportunity to develop and flourish. It’s incredibly important that we engage with everyone, most especially young people, and provide them with the support and opportunity that is so important as they navigate their way into the working world. We wholeheartedly support the vision for The Youth Group and look forward to playing a part in their important work supporting and inspiring young people across the country.

Leon Marseglia, Chief Growth Officer at The Youth Group:

Super exciting to be helping Blue Square work towards becoming a youth verified brand. The support Andrew and his team have already provided young people is the stepping stone towards them achieving the Youth Verified Status.


Global hearts, local minds

Enabling young people to thrive in today’s world.