The Youth Group is so excited to announce Andrew Leaver, CEO of Blue Square Group, will be joining The Youth Group as the newest member of our Promise Council, holding us to account and helping us meet the promises we make to young people. 

Andrew is CEO of Blue Square Group, a business dedicated to accelerating growth in a connected world. Andrew has worked with some of the most iconic companies in the world including Unilever, The Coca-Cola Company and Samsung. For over 10 years Andrew has been helping clients to grow sales, increase loyalty and build brand love. 

Blue Square is a retail marketing agency that combines the power of people, tech and consumer insight to deliver moments that matter for brands and consumers. Moving into an increasingly ‘phygital’ world, Blue Square has continued to support clients with innovative, tech-enabled solutions that enable us to engage and delight in both a virtual and physical space.


Andrew said:

“If we win the hearts and minds of our people, we’re going to have better business success.”


Jack Parsons, Founder of The Youth Group said:

“I'm over the moon to have Andrew on the team. He brings a wealth of industry experience from an array of incredible companies, and I can't wait to work with him to make sure we deliver on our promises to young people”