JCDecaux sought to assess the attractiveness of their brand among young individuals and emphasize the numerous prospects they provide. Additionally, they aimed to secure a contemporary platform for effectively showcasing their exclusive opportunities to the younger demographic.

In collaboration with JCDecaux, we engaged in our Youth Verified process which was built with McKinsey and Company youth verification process. This involved conducting meetings with their team and collaboratively developing a verification score, report, and internal as well as external communications. Our aim was to assist JCDecaux in their aspiration to become an employer that appeals to the younger generation.

We are pleased to announce that JCDecaux has successfully attained youth verification status for the next 18 months. This achievement enables them to leverage our ongoing support in enhancing their employer brand and engaging more actively with our community. With their verified status, JCDecaux can now collaborate more freely and collaboratively on youth projects. We look forward to the continued partnership and joint endeavors ahead to get more young people over to their vacancies and brand touch points.