We improve the odds for young people across the world to reach their full potential in work.
The Youth Group is a youth first business that provides young people with the tools they
really need to get ahead and grow in work. On the flip side, we also help enterprise,
government and education to engage, recruit and support youth. We wholeheartedly believe in
the potential of all young people and care deeply about young people and their futures.
The Youth Group understands young people. We have a clear focus to help improve the odds for young people across the world, in communities where young people need our help.
Our Core Values
It is so important for our business to have values that define us and that we stand by. We uphold three values that are the guiding principles that our business uses to manage our internal organisation as well as our relationships with young people and enterprise.
We are courageous in our decision making and ideas, we look for ways to do things differently, we embrace change and innovation, and we aren’t afraid to take smart risks.
We feel comfortable enough to say what we think, and we’re comfortable enough to be critical when it’s the right thing to do. We are open, but humble. We are quick to admit mistakes and take ownership for our ideas and actions.
We inspire others with our commitment to improve the odds for young people and we feel proud to be part of The Youth Group.
Our global movement will see us directly supporting millions of young people across the
world into meaningful employment opportunities, helping them gain new skills and providing
real, relatable mentorship.
Our focus is on helping young people and enterprise across the word. The movement will continue until we achieve the 2 million pledge, and we will work until we have put 2 million young people in to work across the world.
We believe that modern leadership looks very different to the poor examples that young people are faced with today – it is accessible, authentic and democratised. They say that talent wins games, but meaningful teamwork and hard work win championships.
Head of Company
Jack Parsons is an award-winning young entrepreneur, public speaker and subject expert on youth and is known as the UK’s Chief Youth Officer.
Jack’s been honoured awards over the last 3 years including Young Digital Leader Of The Year, The 100 Faces of a Vibrant Economy, Most Connected Young Entrepreneur, 50 Top kindest leaders and Top 10 UK Young Entrepreneurs to Watch.
Jack is currently the CEO of The Youth Group which is building the world’s largest most connected marketplace and community for young people with one aim: to help improve the odds for young people across the commonwealth to achieve their full potential in work.
On top of running The Youth Group Jack advises a number of organizations and figure heads.
Head of Digital
Viktor Gavrilovic is a passionate young digital entrepreneur, with 5+ years of experience in the field of website design & development.
Viktor is the Chief Digital Officer of The Youth Group, leading the digital team on finding solutions to better improve the odds for young people via digital and technology.
He is also a Co-Founder & CEO of Afillix - a modern-day digital agency focused on delivering high-end digital solutions to clients around the world.
Viktor is currently pursuing a Bachelor’s degree in Software Engineering. In the past, he has worked with worldwide-known companies like Unilever, Accenture - during summer programs at Hult International Business School (London) and Bocconi University (Milan).
Head of Youth
Marta is 25 years old. She comes from Poland, but her passion for theatre brought her to London where she’s been living for the past 2 years. Working in our digital promotion team at The Youth Group and assisting with big projects alongside our partners, she is a great team member to have!
Her adventure with The Youth Group started in September after graduating from Drama School in late July. She felt lost and wanted to do something that would bring her satisfaction and provide some ‘good’ into the world.
Far earlier in her life, she studied Journalism and Social Communication which intensified her curiosity about the world, people and the ways we communicate with each other. She can really utilize all her interests and skills to the fullest being here at The Youth Group.
Head of Enterprise
Head of Technology
Igor is a 20-year-old young technology entrepreneur who is passionate about what technology can do to solve some of the biggest challenges that organizations and people encounter daily.
Igor has joined The Youth Group to lead the digital transformation and support Jack's mission in improving the odds for young people.
Igor is also Co-Founder & Chief Technology Officer at Afillix – an Internet Technology Company which has been founded 3 years ago. In the present circumstances, he is working on projects and website solutions from different areas. During this period, he developed and worked on many websites like MySpa, Sudoku.net, Mercy-Giving, etc.
Currently, he is also a Computer Science student at the FCSE – Skopje, North Macedonia.
Igor has also successfully completed the requirements to be acknowledged as a Microsoft Office Specialist for Office PowerPoint 2016. Attended National Finals in North Macedonia for MOS Competition in 2016.
Industry Advisor (UK)
Andrew has four simple rules: work hard but have fun; be honest with everyone you deal with; be authentically yourself, always; and most importantly, treat yourself and others with equal amounts of respect.
He is currently the Group Resourcing Director at Capita. Andrew has overarching responsibility for all of Capita's recruitment activity in all geographies we operate - UK, India, South Africa, and Europe. They hire for hugely diverse sets of stakeholders and for roles at all levels from entry-level roles, including apprentices and graduates, through to C-Suite executives.
Andrew has significant experience of working in a highly consultative way with executive stakeholders in challenging and often ambiguous global operating environments and has over 20 years of functional experience within the Talent Acquisition arena.
Industry Advisor (UK)
Deborah O’Neill is one of The Youth Group’s Industry Advisor supporting The Youth Group with Digital Strategy.
When Deborah is not supporting The Youth Group, she is UK Head of Digital and a partner at Oliver Wyman, where she leads complex digital transformations at the world’s largest companies. She supports her clients' launch of new ideas, untether from technology systems that are no longer fit for purpose and have modern operations that allow them to be agile as the world around them changes. She also helps them shape their workforce for the future and identify solutions for how they can look to develop required skills and talent in a sustainable manner.
She is widely published on issues relating to how companies can free themselves from legacy IT infrastructure, use data to strengthen connections to customers and better use analytics to prepare for AI. She is also sought out to participate in conferences, podcasts and webinars to talk about her experience on being a leader within technology and how others can learn to build teams that are inclusive and high performing.
Deborah is also a committed advocate for youth and gender equality who seeks to create mentoring and sponsorship opportunities for future innovators and technologists. She is a trustee for Leap Confronting Conflict, a youth charity that provides conflict management programmes and support to young people and the professionals working with them.
Industry Advisor (UK)
Industry Advisor (UK)
Dan began his recruitment career 25 years ago as a trainee for Hays, he progressed his career with Hays to become Director for their Build Environment business in London before accepting a regional role responsible for teaching recruitment.
He left the organisation in 2011 spending two years at a boutique recruitment agency before joining Morgan Hunt in 2013 as a Divisional Director. After three successful years within the business he was promoted to Managing Director in October 2016.
Dan remains driven by the value of good recruitment whereby a candidate’s life can change for the better by being placed in the right role and that organisations are positively changed by the sourcing of the right person. Dan is a lead member of the Brighton and Hove Cricket Hub, which aims to improve the well-being of the citizens of Brighton and Hove through the promotion of cricket activities.
As well as a passion for cricket, Dan plays the drums regularly performing at functions with his band. Dan is married with two children.
Industry Advisor (UK)
Musidora is Area Vice President and Head of UK Energy & Utilities at Salesforce. This sees her working with customers to digitally transform their businesses to gain greater insights into their own customers. She has been selling and leading teams within the IT industry for over 20 years, both within the UK Enterprise Private and Public sectors. Musidora is passionate about supporting more women in the STEM industries and is an active mentor, coach and sponsor for women in sales. She won the Best Sales Mentor category at the EMEA Women in Sales Awards 2018, as well as being recognised as one of the Yahoo Finance HERoes top 100 Female Future Leaders 2020 and one of the 50 Kindness & Leadership Leading Lights 2020.
Head of Youth Advisors
Priyanka Patel is Head of the Youth Advisory Board for The Youth Group whilst pursuing a career in commercial law.
She is also a mentor for gender diversity and youth empowerment. Priyanka was selected by the US Embassy to be a UK ambassador at the Women2Women Leadership Programme 2018 (Boston), and subsequently sat on an advisory board for International Women’s Day.
Furthermore, she was on the operations and delivery team of the Bright Network InternshipExperience UK programme, providing over 60,000 students with the opportunity to develop their workplace skills and knowledge across a range of industries and sectors during the COVID-19 pandemic.
Priyanka is also a speaker on graduate career development, and has appeared on multiple panels discussing the impact of COVID-19 on young people, and the ways in which employers can tailor their entry-level recruitment offerings in this ever-changing global landscape. Priyanka is strong advocate of supporting and empowering Gen-Z with the skills and experience to maintain a healthy work-life balance and become the leaders of tomorrow.
Jefferson Iweh, is an experienced youth engagement mentor, facilitator and trainer.
For the past 10 years Jefferson has been engaging with young people from deprived backgrounds in financial management, digital skills, mental health.
He has been awarded the Universal Peace Federation and the Diana award.
He is looking forward to being part of the Youth group advisory to give every young person an opportunity.
Juskiran is a Business architect and spearheads Cisco’s Collaboration business transformation post-sales by leveraging AI. The go-to person for “what’s next”. She is a thought leader passionate about customer experience and connecting people globally on the art of the possible. She joined Cisco via a Graduate programme in 2012 after completing a BSc in Business IT and has progressed through multiple roles at Cisco, a digital nomad taking full advantage of collaboration tools to make it possible. Throughout her career she experienced the power of dedicated mentorship, driving her focus on inspiring the next generation of talent. Whether that’s through participating in STEM activities, mentoring on Cajigo, or at a local school, she is passionate about helping others recognise their potential.
Lauren Stewart is the Founder & CEO of Invigorate, an online advisory marketplace that accelerates the success of ambitious, scaling businesses.
Formerly a Strategy and Corporate Innovation Consultant who has worked for the likes of Gartner and Oliver Wyman, Lauren has
advised some of the world's largest organisations on their strategic business and innovation goals.
Recently named a DigitalLeaders100 Young Digital Leaders of the Year finalist, and one of the Top 100 Women in Tech by WeareTechWomen, Lauren founded Invigorate in 2019.
An engineering graduate from Cambridge University and Management Today's Top 35 Women U35, Lauren is an active angel investor, with a portfolio including Seedrs, Monzo and Nutmeg.
She is a keen advocate of diversity in the investment and startup space and a strong supporter of women in STEM. She also plays an active role on the advancement of youth through education and opportunities including this advisory board role for The Youth Group and helping
shape the redesign of the UK’s apprenticeship programme to be fit for a new digital first world.
Mun is currently a Politics and International Relations undergraduate student at Queen Mary, University of London. She has represented Liverpool in the Youth Parliament in 2017-2018 which igniting her interest on issues of youth employment. This prompted her to apply to be part of the Parliamentary Youth Select Committee in 2018 where she vice-chaired the inquiry 'Realising the potential of work experience’. She is currently a member of the Youth Advisory Panel of Plan International UK, an international NGO, which campaigns on children’s rights internationally with a focus specifically on girls’ rights. Within this, she is one of the two Youth Observers who sit and advise on issues that arise within the Plan International UK’s trustee board meetings acting as an advisor on the governance and strategic direction of the charity. Mun is committed to championing youth and is excited to be working with The Youth Group.
Esther is a 21 year old Fashion, Culture & Tech Influencer. She is the Uk Delegate for G(irls) 20, Saudi Arabia 2020 on Education, Gender Equality and Future of Work . She is a VC Scout for Ada Ventures ( £30M Fund ). She is studying Law (LLB) with Legal innovation and technology at the University of Law in London.
An award-winning Youth & Education Activist, Esther has earned recognition as a social activist featured on BBC, Evening Standard, Sahara Reporters and other platforms. Esther is the Chair of Youth cabinet in Nottingham City Council advising the local government on how to target, create opportunities for and develop policies that impact the Gen-Z audience.
She is an Advisory Board member to One Nottingham, Nottingham Together Board ( Covid-19 ) , Digital Growth Board, Migrant Leaders and Big Youth Group on workforce diversity, Future of work, Gen Z, Education, Youth Engagement , Technological innovation & social entrepreneurship.
Her passion for youth culture was obvious from a young age, at 17 she was the Chief Strategy Officer for a Gen Z Media company interviewing top musicians such as Santan Dave, Not3s, Young T & Bugsey before they rose to popularity. This led to Esther co-hosting a BBC radio show in Nottingham called 'Upbeat' a show focused on all things Gen Z, culture and youth.
Callum Buxton has spent his career in professional staffing consultancies, working with organisations from tech start-ups through to multi-national corporations. Alongside The Youth Group, Callum has been an Advisory Member to the UK Executive board of one of the world’s largest recruitment agencies and sat on the management committee for several charitable organisations. He has also been engaged in politics for a number of years, sitting as an elected Councillor three times and also as a Member of Youth Parliament.
After college finishing college with the highest possible grade, Oli left a small town in Somerset to move to London, progressing onto University studies.
University and being in London provided Oli with many opportunities, including joining The Youth Group as an ambassador and later Youth Advisory Board member.
After completing undergraduate studies, the stars aligned and a Full-Time job within the Foundation arose. Now Oli leads the Foundation’s Digital Education Programmes for school students.